OUR PROJECTS

Ree Derma

Branding Identity

Introducing the revitalized Ree Derma Wellness:

 

A vibrant rebranding and marketing project for a bespoke haircare line. Our client’s collaboration brought clarity to our vision, culminating in striking visuals and a captivating launch video. Embrace the transformative power of #SetiapHelaiBerarti across all digital platforms in our dynamic campaign. Discover the magic of teamwork and creativity unleashed. Check the release video here link.

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Nanhwa

Branding Identity

Breathing new life into Nan Hwa:

 

A beloved steamboat restaurant seeking to rediscover its essence and reinvigorate its business. Our mission: Transform the brand and interior, aligning their delectable cuisine with an equally appetizing visual identity. Though the pandemic challenged their resilience, Nan Hwa’s savory fish boat remains unforgettable, fueling our passion for a triumphant revival.

Eleglanze

Branding Identity

Introducing Eleglanze:

 

A skincare sensation seeking direction in branding and marketing. Our task: Transform a single product into a cohesive and captivating identity. We honed in on the perfect USP, crafted a stunning logo, and developed a visual language extending across marketing collateral. Behold the exquisite outcome: A mesmerizing campaign promo video that embodies the essence of Eleglanze. link

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madcoco

marketing & Sales

Presenting Madcoco:

 

A bold FnB brand that turned to us for a viral digital campaign with a guerrilla twist. We devised an iconic mascot for Madcoco, transforming their investment into an engaging, relatable figure.

Drawing inspiration from the name, we crafted a character that’s irresistibly cute, yet delightfully infuriating. Our punchy tagline, “Don’t get mad, drink Madcoco,” captures the brand’s essence while delivering a memorable message: When life drives you mad, reach for a soothing Madcoco.

MAMEE

DIGITAL MARKETING & ADVERTISING

Unleashing the Monster Within

 

We are thrilled to showcase our latest triumph in digital marketing for Mamee, a renowned FMCG brand. Tasked with rebranding their SMAX RING product, we embarked on a daring journey to reshape perceptions and reposition the brand.

Harnessing the power of edginess, we crafted a monster-themed campaign targeting centennials, creating a dynamic fusion of online and offline experiences. Our strategy unleashed monsters onto the streets, PRJ, and Citayam Fashion Week, sparking memorable interactions and selfie opportunities.

With seamless execution across online, offline-to-online, online-to-offline, and offline channels, we delivered a game-changing strategy that kept pace with tight deadlines, propelling SMAX RING into a thrilling new era.

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banami

Product design & advertising

A Unique Product and Marketing Strategy Inspired by K-Culture

 

We partnered with Kopitagram to develop and market an exciting new product – a Korean-inspired banana milk. Taking cues from the popularity of Korea’s renowned Bbingrae banana milk, we infused our creation with the taste and vibe of Korea.

Our marketing campaign paid homage to K-culture, featuring a parody poster inspired by a well-known Korean series. This creative approach allowed consumers to connect the product, the vibe, and the taste, resulting in a memorable and engaging experience that resonated with our target audience.

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